Lofi has greatly risen in popularity in the past few years. More and more people are drawn into the chill aesthetic that the music brings.
Mainstream music today is very fast and full-on. The top charts are filled with materialistic songs and over-sexualised behaviour. Lofi Hip Hop provides a rest from these songs and the complexity of life. Whether people are having a bad day, going through stressful situations or just enoying the moment, the slow and pleasant music enables people to take a break from everything. Many people strive to find find a sanctuary for themselves, and Lofi is great for it.
The channel ChilledCow is notably the most known lofi channel on YouTube. Its 24/7 livestream 'lofi hip hop radio - beats to relax/study to' is very popular, averging thousands of viewers at any time. It is the top result when searching 'lofi' into YouTube. The livestream has been recommended to a copius amount of people in their YouTube feed. People that have no interest or have never gone into the genre has seen this livestream in their home page.